One of the best things you can do for your business is to adopt a “value first” approach. What do I mean by value first? A value first approach is when you focus on delivering value to your audience before you sell to them. Now, this might seem counterintuitive so let’s talk about that.

The traditional selling approach is to present your products or services and give your potential customers an opportunity to make a purchase. Think of it like walking into your local Under Armour outlet.

Did you know that as little as 2% of potential customers are actually ready to buy from you when they first interact with your business? If you’re only focused on selling, then you’re missing out on all of the potential customers who weren’t ready to make a purchase when they visited your website.

This is where having a value-first philosophy can be a game-changer for your business. Start by simply creating authentic content that speaks to the problems that your audience has. You don’t need to be cheesy, catchy, or spammy. Just be you. Remember, your vibe attracts your tribe. Creating content that acknowledges the problems your customer is trying to solve, will help them to know that they’re in the right place. They know that your business is the one that can help them.

Value and authenticity are the secret sauce. As long as you stay focused on those two things, you will outshine your competition every time.

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