Today's Guest


Fritz Reber

William “Fritz” Reber retired as a Police Captain after 27 years of service with Chula Vista Police Department. Since his retirement he's worked with public safety and service providers related to UAS (Drone) operations. He was the visionary behind Drone as First Responder (DFR) Operations and Live911, author of CVPD's Concept of Operations IPP submission, and co-authored the CVPD BVLOS waiver. He remains a part of the San Diego City IPP Team, is a Deputy Director for DRONERESPONDERS as well as a Technical Expert (TEP), and he continues to work closely with CVPD and Cape on DFR. More recently Fritz joined Skydio as their Public Safety Program Operations Consultant.

In this episode

Is it possible to be successful running your own Facebook ads?
Most online FB ads courses are a waste of money
You have to work ON your business, not IN your business
Seeing through the online guru BS
Stop focusing on management fees – instead focus on finding the right ads agency
What is typical FB ad spend?
Online advertising is a long game
Leveraging the power of FB for business
Leveraging FB ads in public safety
Jason's journey from cop to copreneur
Leveraging your background in the private sector
You're not stuck in your LE career
How to connect with Jason and Spotlight Social

Resources discussed on the show

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