Websites versus social media for your business. Where do you prioritize your effort and your energy? This is a question I get asked all the time. There's a balance. Do I need a website? Why should I have a website? Am I okay to just use a Facebook business page or a LinkedIn business page? And in what balance should I give to paying attention to those different items, and how do they work in conjunction with each other?

So let's go ahead and just dive right into this topic and talk about it. The very first thing I want to talk to you guys about is whether you even need a website at all. (Spoiler alert: Yes, you do!)

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I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links


  • [00:50] Welcome to episode 60!
  • [02:23] Do you need a website? Hint: Yes, you do!
  • [03:01] Your website is the foundation of everything you do in marketing and sales.
  • [04:04] Social Media is scattered, there's no focus.
  • [07:06] You limit your search visibility on social media.
  • [12:25] Cookie-cutter website designs on DIY platforms are not the best for conversions.
  • [19:01] Social Media is your marketing department, your website is the sales department.
  • [22:33] You need to get rid of the social media icons on your website. 
  • [26:08] Share your lead generator on your social media profiles. 
  • [27:49] Track your marketing, so you know what is working.
  • [33:07] The “Golden Ratio”
  • [33:59] There is a reason for having social media working side-by-side with your website.
Resources Discussed/Links – A resource for cops who want to start their own business.

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