Today's Guest


Jason Smith

Jason Smith is a successful copreneur and Facebook ads agency owner. He helps his client's brands grow and scale with Facebook and Instagram ads. In just a few short years, Jason has grown his agency to a multi-million dollar business – recently managing over $2M in Facebook ad spend just over the 2020 Black Friday season.

In this episode

Is it possible to be successful running your own Facebook ads?
Most online FB ads courses are a waste of money
You have to work ON your business, not IN your business
Seeing through the online guru BS
Stop focusing on management fees – instead focus on finding the right ads agency
What is typical FB ad spend?
Online advertising is a long game
Leveraging the power of FB for business
Leveraging FB ads in public safety
Jason's journey from cop to copreneur
Leveraging your background in the private sector
You're not stuck in your LE career
How to connect with Jason and Spotlight Social

Resources discussed on the show

  • Mclean Media – James Healy edits both of our podcasts
  • Responsible Products – A client of SpotLight Social's that exploded his business using Facebook and Instagram Ads.
  • Breacher SEO – An SEO service based on competitor conquesting.
  • LEO2CEO – A resource for cops who want to start their own business.
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