7 Critical Elements of an Effective Story-Based Marketing Strategy

Category: 7 Critical Elements of an Effective Story-Based Marketing Strategy

Last chapter we talked about how important it is for you to let your customers know that there is failure […]

So – you’ve just given your customer a clear call to action. Will they do it? Probably not. Remember, your […]

If you’ve been following along up to this point, you’ve just given your customer a simple, actionable plan to achieve […]

To quickly recap where we’ve come from to this point, in Chapter 1 we met the hero – not you, […]

Today we are finally going to address where you and your business enter the scene in our 7 Critical Elements […]

I realize I left you on the hook a bit after the first chapter of the Marketing Minute where we […]

Think of the last movie you watched. Every effective story opens with a character – the hero. So who is […]