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Category: 7 Critical Elements of an Effective Story-Based Marketing Strategy

Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
Exit from the comfort zone concept. Feet  standing inside circle comfort zone and outward arrow chalky on the asphalt.

#7: Give Your Customers a Glimpse of Success

Last chapter we talked about how important it is for you to let your customers know that there is failure […]

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Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
Depressed and tired businessman sitting at stair in city

#6: There Must be Something at Stake

So – you’ve just given your customer a clear call to action. Will they do it? Probably not. Remember, your […]

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Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
long deserted road through mountains with concept words time for action and arrow on asphalt

#5: Call Your Customer to Action

If you’ve been following along up to this point, you’ve just given your customer a simple, actionable plan to achieve […]

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Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
Hiker with large pack crossing a rocky river

#4: Give Your Customers a Plan for Success

To quickly recap where we’ve come from to this point, in Chapter 1 we met the hero – not you, […]

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Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
Direction arrow on the floor

#3: Be the Guide – Your Customer’s Jedi Master

Today we are finally going to address where you and your business enter the scene in our 7 Critical Elements […]

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Posted in: Marketing Minute 7 Critical Elements of an Effective Story-Based Marketing Strategy
man thinking how to solve the problem

#2: The Problem – Without It, You Have No Purpose

I realize I left you on the hook a bit after the first chapter of the Marketing Minute where we […]

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Posted in: 7 Critical Elements of an Effective Story-Based Marketing Strategy Marketing Minute
Confidence and power. Charming bearded man wearing a drawn cape with crossed arms is looking at camera while standing against grey background with illustration of the lightning bolts

#1: The Hero – It’s Not You

Think of the last movie you watched. Every effective story opens with a character – the hero. So who is […]

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