Last chapter we talked about how important it is for you to let your customers know that there is failure […]
Read more#6: There Must be Something at Stake
So – you’ve just given your customer a clear call to action. Will they do it? Probably not. Remember, your […]
Read more#5: Call Your Customer to Action
If you’ve been following along up to this point, you’ve just given your customer a simple, actionable plan to achieve […]
Read more#4: Give Your Customers a Plan for Success
To quickly recap where we’ve come from to this point, in Chapter 1 we met the hero – not you, […]
Read more#3: Be the Guide – Your Customer’s Jedi Master
Today we are finally going to address where you and your business enter the scene in our 7 Critical Elements […]
Read more#2: The Problem – Without It, You Have No Purpose
I realize I left you on the hook a bit after the first chapter of the Marketing Minute where we […]
Read more#1: The Hero – It’s Not You
Think of the last movie you watched. Every effective story opens with a character – the hero. So who is […]
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