Most new business owners like to just dive right in and start building their website, setting up their social media pages, and doing all that other fun marketing stuff. BUT if you haven’t created a customer avatar, you are seriously limiting your potential and worse yet – wasting LOTS of money.
If you don’t know who your ideal customer is, how in the world can you market to them?! This style of marketing is more likely to get you the same kind of results as trying to sell a Tesla at an Amish convention.
Crafting an ideal customer profile is the FIRST step to starting a successful business. It will impact literally EVERY piece of your marketing and sales process. So how do you begin creating a customer avatar?
As discussed in Chapter 2 of the Marketing Minute, you first have to identify the problem you are solving and who you are solving it for. Then you need to begin understanding who they are, where they spend their time (both virtually and in the real world), and what values and goals motivate them. Once you understand these things, you can begin to craft a message that will resonate with your ideal customer.