Podcast Single Episode

Season 1  // Episode 012 //  Dec 7, 2020  // 

Is your agency struggling with what to post on social media? What social media platforms to be on? Or maybe you aren't on social media at all and are struggling with where to begin? In this episode, former NYPD Social Media Director Yael Bar tur will give you actionable tips and strategies to do social media effectively.

Leveraging Social Media for Law Enforcement

Today's Guest

Yael Bar tur
Yael Bar tur
Yael Bar-tur is an expert in digital communications, strategy, content creation, crisis management and decentralized messaging.
Between 2014-2020 she served as the Director of Social Media and Digital Strategy for the New York City Police Department (NYPD), where she created and oversaw the Department's command social media outreach, providing strategy, guidance and training for over 200 official NYPD accounts.
Yael served in the Israeli Army as a foreign press liaison in the height of two wars, as well as volunteering for reserve duty at the Israeli field hospital in Haiti immediately following the 2010 earthquake. She holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media and returns annually as a guest lecturer on social media for the public sector.

In this episode

Timestamp Content

Resources discussed on the show

Should Cops Be Tweeting About Protests - by Yael Bar tur
Social Media Audit - Yael's 45-Minute Social Media Audit
Hootsuite - social media management software
HeroPost - social media management software

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